Introducing One Tap has also led to more Pinterest users using Google as a log in or sign up solution.

Given its ease of use, across all platforms, Pinterest users creating new accounts are 2x more likely to use One Tap compared to other multi-step options. Implementing Google Identity Services was straightforward, with One-Tap taking a couple weeks to implement from start to finish. This is a particularly frustrating user-experience requiring users to retrace their original login mechanism and saved content. One Tap reduces the friction of users having to remember and type in username and passwords, while also addressing users failing to remember their original sign in method, which leads to duplicate account creation. Specifically, Pinterest migrated from the previous solution to the new suite of products called Google Identity Services, which includes the new One Tap module, because it enables Pinterest users to access their accounts and saved content with a single click, instead of being sent through a multi-step sign in process. Pinterest uses the Sign in with Google button across its mobile and web platforms and has subsequently also implemented Google One Tap on Android, Web, and Mobile Web.

Pinterest login screen