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Social media marketing focuses on social media websites and platforms to spread the word about the product or service and attract new customers. To get a deeper understanding of the difference in the natures of these two notions, let’s take a look at social media and traditional marketing separately. However, the use of media is not the only thing that distinguishes one from the other. Here’s a graph to help you see the differences more clearly:Īs you can see, both social media and traditional marketing use content to promote a product but utilize different channels. But due to the fact that both traditional and social media marketing have the same goal, it can be a bit challenging to tell them apart. Now, thanks to digital and internet marketing, we have plenty of new strategies to advertise online, and social media marketing is one of them.

Traditional marketing has been around for ages, but the invention of the internet has changed its role forever.

What are the Differences Between Social Media Marketing and Traditional Marketing? Comparison Graphic So, can we say that online marketing, and social media marketing, in particular, are different from traditional marketing? We still get TV ads, street billboards, and other “traditional” promotions. That being said, one can’t claim that the more traditional form of marketing has perished. And, the role of social media in product research is significant. Now, it’s a rare thing for someone from over 4 billion internet users not to research a brand or product online. Throughout history, it went through drastic changes, and so did the consumer’s attitude.

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